Connections Saudi, in partnership with Saudi Tourism Authority (STA), the invitation-only travel trade event, opens in Riyadh, 10-14 November 2025. The event is set to bring together 250 international buyers together with 250 Saudi suppliers, creating new opportunities for collaboration across luxury, adventure, culture and hospitality.
Connections Saudi is part of the global Connections event series where delegates take part in pre-scheduled one-to-one meetings and experiences, delivered through the Connections Way – an approach that blends business conversations with shared cultural, culinary and wellness activities. Buyers will discover Saudi beyond the event and will take part in curated destination tours.
A cultural engagement programme will be hosted in Diriyah on 11 November, including a guided tour of At-Turaif Historical District, a UNESCO World Heritage Site and there will be a dinner at Villa Mamas.
A highlight of the programme will be the curated group trip to Qiddiya City on 12 November where delegates will be welcomed with a guided tour of Six Flags Qiddiya City and a series of EduTour sessions exploring world-record-breaking rides, retail and F&B offerings, VIP experiences, and MICE events. The evening will conclude with a reception and Citadel Night Show & Drone Show.
This year, Connections Saudi will take place alongside TOURISE, the platform for shaping the future of global tourism and Connections delegates will join the TOURISE programme on 13 November. The Connections event will conclude with a private dinner, hosted by Red Sea Global at the Intercontinental Riyadh.
Greg Reeves (pictured), managing director of Connections, said: “Saudi is one of the most ambitious and fast-evolving destinations in the world right now. Connections Saudi will showcase this incredible momentum by uniting global travel leaders with the Kingdom’s pioneering suppliers, through our unique methodology that fosters genuine, lasting business relationships. By experiencing Saudi hospitality and giga projects first-hand, delegates will build partnerships while also gaining a true understanding of the scale and opportunity that lies ahead for tourism in the Kingdom.”
Abdullah Aldakhil, spokesperson of Saudi Tourism Authority, said “We look forward to another successful edition of Connections Saudi at this pivotal moment for tourism… With Connections Saudi taking place alongside the inaugural TOURISE summit, the industry’s brightest minds and boldest innovators will unite in Riyadh to shape the future of tourism for decades to come.”
Connections international event series forms part of Jacobs Media. Find out more at www.connectionsluxury.com