Saudi Arabia’s Event Investment Fund (EIF) has partnered with global venue management firm Legends Global in a major joint venture designed to accelerate the Kingdom’s growing venue industry and support the ambitions of Vision 2030.
Under the new agreement, the partnership will serve as venue operator for upcoming EIF projects across the Kingdom, covering exhibition and convention centres as well as entertainment and indoor sports venues. The collaboration marks a strategic step towards creating a new generation of world-class facilities dedicated to culture, entertainment, tourism, and sport.
Legends Global will deliver exclusive management services for all EIF-developed venues as they come online in Saudi Arabia, driving operational excellence and international best practice across the portfolio.
The partnership was formally signed today during the Momentum Development Conference in Riyadh. The first project to be delivered under the agreement will be an Olympic-standard shooting range in the capital, followed by a major convention and exhibition centre and a multi-purpose arena.
Wahdan Suliman Alkadi, chief executive officer at EIF, said, “This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector. By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only set new standards for venue quality and guest experience but will also unlock opportunities for local talent and drive economic growth through innovation and international best practices.”
Dan Levy, chief executive officer at Legends Global, added, “The visionary leadership of HRH Prince Mohammed bin Salman Al Saud, Crown Prince of Saudi Arabia, is being realised, and I want to thank Wahdan Suliman Alkadi and the EIF for their partnership with Legends Global. We are proud to collaborate on this once-in-a-generation opportunity to help shape the future of Saudi Arabia’s events industry. Drawing on decades of experience, we will deliver a bold vision that benefits citizens and residents while attracting millions of visitors. Together, we are creating destinations, activating communities, and advancing Vision 2030 through a portfolio of iconic spaces that serve as catalysts for economic diversification, tourism growth, and cultural exchange.”
Harvey Lister AM, president and chief executive, Asia Pacific and Middle East at Legends Global, said, “There is real value in working closely together and blending local heritage with global expertise to help create a network of exceptional venues, innovative management, and inclusive experiences. Our global network will help create a thriving ecosystem that attracts international artists, sports, and event content to feature alongside local organisers. Together, we are redefining how people gather, connect, and experience entertainment, business, and culture.”
The joint venture sets a new benchmark in Saudi Arabia’s commitment to developing internationally recognised venues that foster creativity, innovation and cultural exchange, positioning the Kingdom as a global hub for business events and entertainment.