Event technology and AI company Grip has introduced an AI Assistant aimed at handling participant queries at commercial events. The company said the system can resolve up to 80% of requests without human support.
The assistant is built into Grip’s event platform and uses existing event data, including agendas, sessions, speakers, exhibitors, meetings, and participant activity such as profile views or session attendance. This allows it to provide context-aware responses to attendees, sponsors, and exhibitors.
Grip said the tool is designed to address three common challenges: participants struggling to navigate complex programmes, sponsors and exhibitors encountering difficulties completing key tasks, and support teams spending significant time on routine queries.
Unlike traditional chatbots, the AI Assistant uses large language models combined with customer-specific event data. Organisers can also incorporate PDFs, support documentation, or event websites to expand the system’s knowledge. Grip said the assistant can be activated directly from the platform dashboard without technical integration.
The AI Assistant is available through desktop and mobile apps and can be accessed via tools used by onsite staff. Additional deployment options, including websites, email, and kiosks, are planned.
Grip said it monitors performance to assess accuracy, relevance, and safety, and that the system updates over time based on interactions. The product is available globally to all customers using Grip’s platform.
“Event organisers are under huge pressure to do more with less. More events, engagement and revenue, often with the same or smaller teams,” said Tim Groot, Grip’s CEO and founder. “With Grip’s AI Assistant we’re giving them a way to scale the event experience without scaling their headcount. It’s like giving every participant their own concierge, powered by the deepest, most relevant event data available: the data inside Grip.”