Canadian representation company EMA Marketing will actively promote the UK as a destination for corporate meetings, conferences and incentive groups from across North America,, under a new agreement with UK-based Unique DMC UK. The new partnership will see a dedicated North American sales and marketing push for UK MICE, targeting corporate planners, associations and incentive buyers.
The partners said they would focus on destinations beyond London, including regional cities and scenic locations in England, Wales and Scotland. The plan is to offer support also for UK partners (venues, DMCs, regional tourism bodies) to access the North American market more effectively.
EMA Marketing is a boutique travel representation firm based in Toronto, Canada and the collaboration marks a significant milestone in Unique DMC UK’s international growth strategy. Through this partnership, London-based Unique DMC UK expects to gain enhanced visibility and representation among Canadian and international meeting, incentive, and event planners seeking exceptional, tailor-made programmes across England, Scotland, Wales, and Northern Ireland.
EMA Marketing’s established network and industry relationships will support Unique DMC UK in showcasing the depth, creativity, and cultural richness of UK-based experiences to a wider global audience.
“Partnering with EMA Marketing marks an exciting new chapter for Unique DMC UK,” says Christian Hobbs, MD of Unique DMC UK. “Liz Akey and her team share our commitment to exceptional service, creative programme design, and meaningful client relationships. Together, we look forward to delivering unforgettable experiences across the United Kingdom for Canadian and international planners seeking fresh, high-impact events.”
EMA Marketing, led by industry veteran Liz Akey, CMP, brings over three decades of expertise in representing elite global DMCs. “We are delighted to welcome Unique DMC UK into the EMA family,” said Akey (pictured). “Their deep local knowledge, creative event solutions, sustainability focus, and commitment to personalised service make them an ideal partner for our clients looking to design impactful programmes across the United Kingdom.”