Global experience design agency Imagination has appointed Shirley Lee as managing director of Imagination China. A former general manager, she assumes full responsibility for the business with immediate effect and will report to Patrick Reid, chairman and CEO of Imagination.
Lee’s appointment follows a landmark year for Imagination China, marked by two Campaign Agency of the Year awards: Silver – Greater China Brand Experience Agency of the Year and Silver – Greater China Event Marketing Agency of the Year.
With over 20 years of agency experience in China, Lee brings local market knowledge, proven leadership and a strong commercial understanding of how global brands can win in an increasingly complex and competitive environment.
Recent work from Imagination China includes world-class brand experiences for Ford, Lincoln, Audi, Swire and Ericsson, reflecting the agency’s ability to combine local cultural fluency and global creative standards, with strategic and creative excellence and innovation for market-leading brands.
“After a year of exceptional work and industry recognition, Imagination China is perfectly positioned for its next phase of growth. Shirley brings the insight, leadership and commercial expertise to seize new opportunities, strengthen client partnerships and expand our impact in one of the world’s most dynamic markets,” said Patrick Reid.
Imagination was founded over 50 years ago and now has 13 global studios worldwide. The agency was officially certified as a Newsweek Most Loved Workplace® 2023. Clients include Ford, Lincoln, Audi, Porsche, JLR, Ericsson, Swire, Macau Government Tourism Office, Carlsberg, JP Morgan, and Harley-Davidson.