Illinois-based global event production and technology company Encore has announced the acquisition of global brand experience agency FIRST. With nearly 15 years of expertise in outsourced delivery models and a 30-year legacy in the industry, FIRST has a track record of managing dedicated teams working to elevate B2B event programmes worldwide.
FIRST has offices in New York, London and Singapore and says it supports more than 15,000 events annually.
“The FIRST embedded corporate campus team model and strong customer relationships across technology, financial and professional services are a complement to Encore’s global event production capabilities,” said Ben Erwin, president and CEO of Encore. “Together, with their talented team of senior leaders and industry experts, we’ll deliver even more value to customers — on-site, off-site, and anywhere events are held.”
By blending Encore’s global footprint with the FIRST embedded on-campus model, the combined organisation, the partners say, will be able to serve customers in more innovative ways across North America, EMEA, and APAC.
“We’re thrilled to join Encore and bring our embedded solutions model and full-service agency expertise to an even broader customer base,” said Maureen Ryan Fable, CEO of FIRST. “Our team’s ability to integrate seamlessly into a customer’s culture ensures every event feels authentic to each organisation’s brand. Combined with Encore’s global reach and resources, we are poised to continue delivering exceptional experiences, through both embedded teams and project-based event design and delivery, for our partners to make sure their visions shine.”
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