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MICE industry helps drive record Singapore tourism receipts in 2025
MICE industry helps drive record Singapore tourism receipts in 20255th February 2026 | published by Paul Colston SHARE

Tourism revenue hits new heights. Singapore's tourism sector powered by MICE events reached S$23.9bn in nine months. Major attractions and world-class events drew 16.9m visitors. Full-year receipts projected to exceed S$30bn with strong growth expected in 2026.
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Singapore’s tourism receipts (TR) reached S$23.9bn (US$18.8bn) in the first three quarters of 2025 and MICE business helped power that growth contributing a 6.5% increase on 2024 figures – the highest recorded for this nine-month period.

“The strong tourism receipts performance in 2025 puts us on a steady trajectory towards achieving our Tourism 2040 ambitions,” said Ms Melissa Ow, chief executive, Singapore Tourism Board. “We are attracting visitors who value the distinctive experiences that Singapore offers.”

International visitor arrivals to Singapore in 2025 reached 16.9m, representing a 2.3% growth compared to 2024, with Mainland China (3.1m), Indonesia (2.4m), Malaysia (1.3m), Australia (1.3m) and India (1.2m) forming the top five markets. Full-year performance is on track to exceed S$29bn to S$30.5bn for 2025, according to STB projections.

Tourism receipts growth was largely led by Sightseeing, Entertainment & Gaming and Food & Beverage (F&B), each showing 15% growth. The hotel industry reported Average Occupancy Rate (AOR) increasing year-on-year to 81.9% from 81.4% in 2024. Revenue per Available Room (RevPAR) was S$224.04 (-0.4%). Hotel capacity expanded with 644 new hotel keys added to Singapore’s accommodation landscape.

Several major attractions opened in 2025. These included Rainforest Wild and Curiosity Cove, Singapore’s largest indoor playscape with over 30 experiential features at Mandai Wildlife Reserve. Other notable additions were Jurassic World: The Experience at Gardens by the Bay’s Cloud Forest and Singapore Oceanarium at Resorts World Sentosa.

Singapore’s portfolio of world-class events throughout 2025 included The F1 Singapore Airlines Singapore Grand Prix, which drew an attendance of 300,641 over the three-day event – an 11.7% increase from 2024. POP TOY SHOW 2025 marked a milestone in Singapore as the only edition held outside of China, drawing over 45,000 attendees. Major sporting events also included the World Aquatics Championships 2025 (first time in Southeast Asia), Singapore Festival of Football, and NBA Rising Stars Invitational.

The hospitality industry saw new openings including Raffles Sentosa Singapore, Mandai Rainforest Resort by Banyan Tree, The Laurus at Resorts World Sentosa, Mett Singapore, and Mama Shelter.

Major MICE events included the Milken Institute Asia Summit, ITMA Asia + CITME, and inaugural Asia editions of established international events including HealthTechX Asia 2025 and LSI Asia 2025. Milken Institute also committed to anchor their Asia Summit in Singapore from 2026 to 2028. Notable incentive travel included the Sun Pharma Star Club Awards 2025 with 6,100 participants, representing the largest meeting and incentive movement from India. Singapore places first in Asia-Pacific and third worldwide according to ICCA.

Both integrated resorts saw significant expansions: Marina Bay Sands marked a major milestone in 2025 with the groundbreaking ceremony for its US$8bn ultra-luxury development, which will feature a 570-suite luxury hotel tower, 200,000 square feet of premium meeting space, a 15,000-seat arena, and additional F&B and retail options. Resorts World Sentosa launched Illumination’s Minion Land at Universal Studios Singapore, Singapore Oceanarium and Weave. The year also saw the groundbreaking of the Porsche Experience Centre Singapore, set to open in 2027.

STB has partnered with leading platforms across key markets such as WeChat Pay in China, and Tiket.com in Indonesia. It also collaborated with Grab and Visa to drive spend for Visa cardholders; and with Kris+ and Mastercard to encourage spending on retail and F&B.

STB expects 2026 international visitor arrivals to reach between 17 to 18 million, bringing in over S$31bn in tourism receipts,” added Ms Ow.

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