San Francisco-based intelligent engagement platform for B2B enterprise sales and marketing, ON24 has entered into a definitive agreement to be acquired by Cvent, the meetings, events, and hospitality technology provider. The agreement reflects an all-cash transaction for a total consideration of approximately $400m.
The proposed transaction brings together two complementary platforms serving enterprise marketers and event professionals. ON24’s secure enterprise-grade webinar and digital engagement capabilities, first party engagement data, and AI-powered workflows can complement Cvent’s event technology offerings.
Under the terms of the agreement, ON24 shareholders will receive $8.10 per share in cash, representing a premium of approximately 62% over ON24’s closing share price on 10 November 2025, the last trading day prior to ON24’s disclosure that it had received indications of interest regarding a potential transaction.
“We are pleased to announce this transformative transaction which marks an important new chapter for ON24,” said Sharat Sharan, co-founder, chairman and CEO of ON24. “We’re proud of our global, AI-powered, intelligent engagement platform which enables enterprises to effectively interact with their customers. I would like to thank our talented team around the globe for what they have helped build at ON24, and I look forward to the next phase of ON24’s journey.”
“ON24 has earned the trust of enterprise organisations and marketers by delivering reliable, outcome-driven digital engagement,” said Reggie Aggarwal (pictured), founder and CEO of Cvent. “We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences.”
The proposed transaction, which has been unanimously approved by the ON24 Board of Directors, is expected to close in the first half of 2026, subject to approval by ON24 shareholders and regulatory approvals. Upon completion of the transaction, ON24 will become a privately held company.
Goldman Sachs & Co. LLC is acting as exclusive financial advisor to ON24, and DLA Piper is acting as legal advisor to ON24. William Blair & Company, LLC is acting as financial advisor to Cvent, and Simpson Thacher & Bartlett LLP is acting as legal advisor to Cvent.
For more information, visit www.ON24.com.