The Penang Convention & Exhibition Bureau (PCEB) is leading the 9th edition of the Penang Roadshow in India 2026. Flying under the theme ‘Simply Penang’, the roadshow signals Penang’s long-standing commitment to the Indian market and should strengthen bilateral ties in tourism and business events.
Running 19-27 January, the roadshow covers four major Indian cities – Mumbai (19 January), New Delhi (21 January), Kochi (23 January) and Chennai (27 January). More than 800 qualified buyers and over 100 media representatives will be involved in programme which is taking place across the four cities, connecting Penang directly with decision-makers across the leisure, corporate, incentive and meetings sectors.
India remains one of Penang’s most important and resilient source markets, with strong demand across leisure travel, business events and incentive travel. As of November 2025, Penang had received over 42,367 visitors from India last year, marking a significant rise that has propelled India from outside the top 10 in 2024 to become one of Penang’s top six international source markets.
The roadshow is also part of a wider global outreach effort ahead of Visit Malaysia Year 2026 (VM2026). And there is continued visa exemption for Indian nationals until 31 December 2026, further enhancing accessibility.
In the year to November 2025, Penang hosted more than 2,900 business events, generating an estimated economic impact of RM1.3bn ($320m), with final figures for December currently being consolidated.