The Society for Incentive Travel Excellence (SITE) has opened registration for its Global Conference 2026, due to take place 12-15 February, at The Ritz Carlton Abu Dhabi, Grand Canal. Each year, SITE Global Conference convenes more than 750 incentive travel leaders from both the supply and demand sides of the industry.
“SITE Global Conference is where our worldwide community comes together to accelerate the future of incentive travel,” said Annette Gregg, CEO of SITE. “As we open registration, our focus is clear, to convene leaders who drive performance through incentive travel. The 2026 programme emphasises insight, application, and results, ensuring every delegate leaves with ideas they can implement immediately. Vitally, the conference will continue to advance the business case for incentive travel using evidence of measurable ROI as well as case studies demonstrating gains in loyalty, trust, and culture.”
Mubarak Al Shamisi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “Hosting the SITE Global Conference 2026 reaffirms Abu Dhabi’s position as a dynamic hub for global business events and incentive experiences. It reflects the emirate’s continued investment in innovative venues, seamless connectivity and exceptional service standards, ensuring every delegate enjoys both productivity and discovery. As we prepare to welcome the SITE community, we are proud to present a destination where meaningful connections, cultural richness and memorable experiences come together to elevate every incentive programme.”
Across keynotes, breakouts, and working sessions, the 2026 conference will explore the forces reshaping incentive travel and how leaders can respond with confidence. It will look at business models in a market tracking toward two trillion dollars by 2032, with practical guidance on managing rising costs, evolving value propositions, and building resilient revenue.
The content will address risk and security through a holistic lens, from climate and geopolitics to digital vulnerabilities, to strengthen trust, wellbeing, and business continuity. It will also treat talent as a strategic advantage, with fresh approaches to attracting, developing, and retaining people across four generations in the workforce.
Technology and purpose will run through the programme. Attendees can expect applied sessions on AI, automation, and data that focus on responsible use, real efficiency gains, and deeper personalisation, while keeping human connection at the centre of every experience.
In addition, SITE has confirmed that the 2027 SITE Global Conference will take place in Canada in March 2027, with the host destination to be revealed at a special launch event on the final day of the conference in Abu Dhabi. The 2028 SITE Global Conference will take place in Australia in February 2028.
To benefit from reduced rates, early booking is recommended via https://siteglobal.com/event/site-global-conference-2026/
Photo: The SITE and Abu Dhabi teams meeting at IBTM in November