US destination Charlotte, in North Carolina, has tapped national sales leader Tiashia “TK” Knight (pictured) to fuel meetings and tourism momentum. The Charlotte Regional Visitors Authority has named Knight as vice-president of sales and executive director of Visit Charlotte. She will take up the new role on 2 December.
Knight joins CRVA following a national search and succeeds Mike Butts, who retired in September 2025 after 26 years. Knight will report to CEO Steve Bagwell and work alongside a cross-functional leadership group that guides strategy, destination growth and industry alignment.
Knight arrives from Atrium Hospitality, where as vice-president of sales and marketing she played a key role in generating more than $1bn in annual revenue in the company’s top-performing region. She directed a 100-plus person sales organisation across group, banquet and catering markets and led enterprise-wide strategies across major Marriott and Hilton hotel portfolios.
Knight will lead destination sales for conventions, meetings and sporting events, oversee destination services, visitor information centres, the Charlotte Regional Film Commission, venue sales across CRVA-managed facilities and partner engagement through Partners in Tourism. The role also includes collaboration with state and national stakeholders to inform and support advocacy efforts tied to tourism policy, destination competitiveness and industry growth.